![]() ![]() Before it’s time to go through the steps, you may be wondering, “How much time should I set aside for actually building the roadmap?” Now you’re almost ready to start building your roadmap. It does however greatly depend on how you spend your time in those first couple of months. That being said, I often find that it’s too early to build the full twelve-month SEO roadmap at this stage.īy the end of month two, I tend to have a broad and in-depth enough understanding of the strategy ahead to build the roadmap. I like to produce my roadmaps around the end of month two to the beginning of month three of an SEO campaign.īy the end of month one, you can start to have a strong idea of the key areas of focus for your campaign. In step #1, I’ll be sharing some examples of how you can quickly build up this knowledge within your first couple of months of the campaign. The technical limitations (e.g., following a technical audit).Keyword gaps and content opportunities.The skill level within your team and any training or hiring tasks needed.When you are ready to build your roadmap, you should have an understanding of: Screenshot from my SEO roadmap template that you can copy. The SEO roadmap makes it easy to provide a visual view of what you’ll be working on over the next few months. Rome wasn’t built in a day, and it will naturally take some time to action and implement your SEO strategy. The development teams may advise against any plans to use development resource during the notoriously busy Black Friday and Christmas periods.Īs a result, an action you could take is to move some all-important schema recommendations to an earlier stage in the roadmap to ensure they’ll be implemented in good time for Black Friday.Īnother benefit to building an SEO roadmap is that it can help generate the buy-in for your long-term SEO strategy. ![]() Say for example, you are creating an SEO roadmap for a gifting e-commerce website. However, getting on top of this early means you can set up your roadmap for the most effective use of resource possible. This will help you align priorities and plan the use of resource in advance. Having the roadmap in place early on can help you get the ball rolling and start conversations with the people involved in bringing your strategy to fruition. It should be treated as more of a “loose guide,” particularly at an early stage. Building a roadmap will ensure all parties are clear on the tasks ahead.įrom development teams to content writers, the roadmap will provide an early indication of the workstreams they will be needed for, when they will be needed, and how much resource they’ll need to assign. ![]()
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